New technologies and mobile networks are quickly changing the stand-alone Internet to a combination of Internet and Outernet. A number of issues related to the data, privacy and use of technology are being addressed through
The Outernet Guidelines Initiative. A global forum is being created to discuss how pervasive mobile computing with the addition of Augmented Reality, smart objects, sensors and new devices are transforming the way we connect to and interact with the Internet. The forum is designed to address questions surrounding the commercial uses, cultural impacts and policy implications for companies, designers, developers, marketers, governments, and all interested parties that these new technologies and devices will create.Â
These are important policy questions that are best addressed before the rapidly developing Outernet melts down into a mass of legal squabbles over such issues as transparency, who owns the data, how and when cameras can be used and privacy concerns, among other issues. One
suggestion for information harvesting is to follow three rules:Â
1) Generalized information not tied to an individual is free to use.
2) Use of information tied to an individual must be opt-in.
3) Access to one’s own personal information is free.
As is usual with disruptive technologies and innovations, the advances are moving faster than people's ability to anticipate, understand and adjust to the changes and ramifications they create. The
origin of the Outernet Guidelines Initiative was in a meeting between John C. Havens of Porter Novelli and Jack Mason of IBM to discuss how Augmented Reality, the Semantic Web, the Internet of Things and other emerging disciplines and concepts would affect culture. Jack pointed out that things weren't moving "from Web 2.0 to Web 3.0 but from Web 2.0 to Web 20.0." Â These innovations have the ability to not only change the way we work and interact with each other but also how we relate to the objects in our environment and even how we think.Â
Havens and Mason are correct in that these are profoundly disruptive technologies. What is harder for people to understand is how quickly these innovations will reach mainstream usage. Many of these technologies, such as Virtual and Augmented Reality, have been around for a while and have just needed smaller, portable devices and ubiquitous high-speed wireless networks to become mainstream. Others, such as the Internet of Things, whereby we are connecting the objects and places in our lives to the Internet through crowdsourcing data and location-based technologies such as RFID, required an evolutionary environment whereby people have had enough experience with the Internet and mobile devices to make the new applications understandable and usable.Â
It's the combination and re-combination of these innovations that will create the major changes. We will also see a proliferation of new categories of devices that will also add to the disruption. The future is getting here faster but, our ability to react, manage and absorb the changes will probably not keep pace. It is timely and important to have the type of discussions suggested by the Outernet Guidelines Initiative.Â